By Ahmed Tharwat
Last Sunday, more than 180 million Americans congregated in living rooms, bars, restaurants to eat, drink and watch the Super Bowl 50 championship game between Denver Broncos and Carolina Panthers. This is the biggest sporting event of the year, with highest TV rating (39.1 points); the game day ticket price averaging $10,466, it brought more than $500M economic value (debatable) to host city, a 30 second ad costs $4.5m, in fact, last year a FIAT 500X crossover car covering one minute ad costs $9m, that for the first time mixed cars and Viagra. American football is not just a game, it is a huge entertaining culture exhibition, where one hour is stretched to more than 3 hours of festivities. The actual playing time according to a Wall Street Journal study, is 11 minutes, with commercials taking up about an hour. As many as 75 minutes, or about 60% of the total air time, excluding commercials, is spent on shots of players huddling, standing at the line of scrimmage or just generally milling about between snaps.
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